December 1st is World AIDS Day, so I figured that (PRODUCT) RED deserved a mention on this blog. Especially since the most awesome jacket I have ever owned is a (RED) product.
(PRODUCT) RED is a brilliant celebrity-promoted marketing stunt where “hip” companies release red-colored merchandise and donate portions of the proceeds to the Global Fund to Fight AIDS, Tuberculosis and Malaria. (RED) has already earned millions of dollars to combat AIDS in Africa. Participating companies include Apple and their (RED) iPod nano, Gap, Armani, AmEx, Motorola, Converse, and others.
When I first saw Gap’s (RED) leather motocross jacket in mid-October, I just had to have it. I drove to the Gap that weekend, but they didn’t have it in stock, so I checked online multiple times a day for two weeks, and got it in early November.
I l-o-o-v-e this jacket. It is comfortable, has pockets in all the right places (esp. the sideways-zippered inside vest pocket, and looks cool. Damn cool. And half the price I paid for the thing went to a worth charity; not bad. I am so glad that November has been unseasonably warm, so I have had plenty of opportunity to wear it.